Comparing Black Hat and White Hat SEO
Since there are so many methods available in search engine optimization or SEO, webmasters have categorized these as either black hat and white hat SEO. Certain SEO tactics are not accepted by certain popular search engines, but some individuals still use these to hopefully get the traffic they need.
You have to know about the controversies surrounding the approaches and determine whether you should go with either one.
Describing Black Hat and White Hat SEO
White hat SEO is the term used to describe methods that follow the guidelines and stipulations of search engines. White Hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine, and completely follows search engine rules and policies. Using relevant keywords in the title tag, h1 tag, and anchor text of inbound and internal links are examples of white hat SEO.
Conversely, Black hat SEO is the term used to describe approaches that are disapproved by search engines. Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. Hidden text, cloaking, and blog comment spam are examples of black hat SEO.
Black Hat SEO vs White Hat SEO
There is an ongoing battle between individuals who use black hat and white hat SEO. Black hat SEO may not be what you can immediately consider as negative ethically. SERPs may be manipulated by black hat practitioners, but they also say that the approaches are highly acceptable with the sole intent of boosting site rankings. (Moz have a great article on what are SERP features).
Black hatters also say that there is no good or bad in trying to achieve the same goal of making their site relevant and ranked high. The benefits can extend to the users as they seek for the most useful information. Some big search engines do allow a number of web sites to function opposite to the stated rules.
Following the Rules
There are a number of methods that you should avoid if you want to rank high and get on search engines’ good side. Invisible text should be avoided. Do not place light yellow or white text against a white background. Engines can detect these and will only put you in more trouble. Avoid keyword stuffing. In the past, overstuffing articles and site content with the same keyword may help improve ranking, but search engines are smarter now and can determine if your content is natural or no longer of good quality.
What to Avoid
An automated robot visits every page in the index. The content is acquired to be analyzed at a later time. Some techniques used to ry to fool these robots are listed below.
- Spamdexing, which is a word derived from “spam” and “indexing,” refers to the practice of search engine spamming. It is a form of SEO spamming. SEO is an abbreviation for Search Engine Optimization, which is the art of having your website optimized, or attractive, to the major search engines for optimal indexing.
- Doorway pages are defined as low-quality pages (or groups of pages, or entire websites) optimized to rank well for specific keywords that act as a door between users and content. Characteristically, they offer little value to visitors and serve the sole purpose of boosting SEO value.
- Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user’s browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.
For more on what to avoid visit designhammer.com who have published a fantastic article titled “17 Black Hat SEO Techniques to Avoid”
Stay away from spamming. Spam is described as useless pages having no content and is just created to rank high on search engines. You initially think that you have good and sound content upon clicking on a page, only to discover several listings and ads to other sites. This is highly related to doorway pages and should be avoided.
There are plenty of ways to legitimately improve website visibility in the SERPs. It may take time for a Web page or website to become popular, but it’s a process that has a better chance of surviving in the long-term. Remember that the goal is to provide a service to visitors. Once you do that, with white hat SEO, the rest will follow.